Now showing items 1-3 of 3
The Changing Dimensions Of Public Relations: The Relationship Between Brand Management And Public Relations
(Yaşar Üniversitesi, 2008-07)
The changes in the dimensions of public relations, due to the globalization effect on the business enterprises, are remarkable. In this manner, the relationship of public relations with re-engineering, total quality ...
How To Manage Reputation During Crisis: An Analysis Of Turkish White Meat Sector During The Avian Influenza (Bird Flu) Crisis
(Yaşar Üniversitesi, 2008-10)
One of the most unique specifications of this century is the rapid change and the ambiguities rooted at this atmosphere of change. Change and ambiguities force individuals, organizations and even societies to take ...
DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND
(Yaşar Üniversitesi, 2010-09)
The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. ...